Today is the day we complete the transition from MacService to Tech to School. We started the Tech to School brand in 2012 as a way to focus on our education customers and it’s growth has been amazing. In order to continue to grow Tech to School we need to give it 100% of our focus and that’s why we’re transitioning from the MacService brand and consumer repairs. Tech to School would not exist without the customers, team members and support that made MacService successful.
Myself and co-founder Justin Sanderson started MacService in Cupertino, California in April of 2003. We were both 23 and shared a passion for customer service and all things Apple. We started as Mac Service Solutions and survived off of local consulting work and repair services. Our first retail shop was 600 square feet and we worked seven days a week to keep the lights on.
A couple of years into the business we borrowed $5,000 to purchase the domain macservice.com and started experimenting with mail-in service. We were one of the first businesses to use Google adwords and part of their beta program. The very first day we went live with our online repair service we got an order and I can still remember how great that felt. Soon we were getting 10 repairs a day and in need of more space.
We moved to a 2,000 square foot building in Santa Clara, CA which would become our home for the next 10 years. We expanded over that time and grew to 6,000 square feet and were handling 50 repairs a day. The recession in 2008 hit us hard. We had to scale back staff by 50% and most of those who were left went without pay to keep the business afloat. We kept the focus on service and did our best to help our customers save money during that time. We came out of the recession and started looking at new ways to serve our customers.
Tech to School was born in 2012 out of a test to sell MacBooks in 5-packs. MacService had been working with schools across the U.S. to help with their repairs and when we started selling refurbished MacBooks we noticed that they were our best customers. After dialogue with some of our core education customers we decided to try and market directly to the education market under the Tech to School brand.
Today, Tech to School is a vibrant, growing company with an amazing customer base and passionate team members. Earlier this year we moved into a new 16,000 square foot facility to better serve our customers. Tech to School’s mission is to put the best technology into the hands of as many students as possible and we’re making a real difference.
There’s a sign above our main doorway that reads “Always give people more than they expect to get.” The values that helped MacService grow and survive are the same ones we’ll continue to live by. I want to say a big “Thank You” to all those customers, employees, partners and others who’ve helped us along the way.
– Robert Baker, Co-Founder & CEO of MacService / Tech to School